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Follow the Crumbs
A podcast produced by Solid Gold · Business, Marketing, Society & Culture · 4 episodes · 2023-06-01 to 2026-07-17
Behavioural banter with BreadCrumbs.
See how behaviour and communication collide.
In words.
In choices.
In tiny moments that make big things happen.
Welcome to a podcast about nudging the way people think, feel, and act.
Episodes
Can changing a colour change behaviour? The answer isn't always black and white. Join us as we separate colour psychology fact from fiction and uncover the science behind what catches our eye – and what changes our minds.
What does ProNutro have to do with trust?
When ProNutro changed a recipe loved by generations of South Africans, the reaction revealed something bigger than breakfast. In this episode of Follow the Crumbs, Leigh and Tegan explore how trust is built, broken and rebuilt. And what AI is doing to authenticity.
How do you choose what wine to drink?
From tastes to tannins and labels to language, explore the behavioural principles that nudge us to choose one wine over another – often without us even realising it.
Pour a glass and push play.
Why do we do the things we do?
Follow the Crumbs is a behavioural science podcast that unpacks the hidden influences behind everyday decisions. Join Leigh and Tegan as they explore the psychology, language and biases shaping, well, just about everything.
Source: the producer's own published feed and catalogue, as published. Maintained by Solid Gold · sources and corrections.